Why We Need Heroes in Movies - 1730 Words

Thomas Fuselier Why do we need heroes? Professor James Winters While they may be very different from one another almost every movie must have some type of hero. Screen writers and movie directors must constantly develop these different types of heroes to please the many different attitudes and opinions of movie goers. Movie enthusiast all have different reasons for liking the movie heroes they do and it is up to the screen writers, actors, and directors to successfully please the movies target audience. Numerous studies have tried to reveal just exactly what people consider a hero to be. In a study discussed in the course packet the results show that terms such as intelligent, loving, and leader are some of the most commonly used†¦show more content†¦In real life the underdog is hardly ever victorious so movie writers create these underdog heroes to fulfill the audiences desire to see the underdog actually win once and a while. Movies that show the underdog as triumphant give real people hope that even though one may be up against a mu ch more powerful foe, it is possible to come out on top. Superheroes first became extremely popular within the pages of comic books so it was only natural that film makers adopted the idea of superheroes into movies as well. People flock to superhero movies to satisfy their need for fantasy. Superhero movies frequently depict an average Joe who is somehow given amazing super human powers that real men and women have been fantasizing about for years. When thinking about movies that follow this sequence of events, the first movie that comes to my mind is Spider Man. The movie starts out by showing the main character as a weak and nerdy high school student, but a field trip to a research lab changed his life forever. He is bitten by a spider that gives him super human powers that he uses to fight crime and injustice. Viewers are enticed by movies like Spiderman because they wish that they could actually obtain these super human powers too. While many people would like these powers to h ave the ability to better society, many would also enjoy the powers for more cynical uses. Many people can relate to the feeling of being weak and helpless, so seeing heroes like Spiderman in theShow MoreRelatedAnti-Heros1411 Words   |  6 Pages COMM 246 04/11/2012 Modern Anti-Heroes In modern media violence is worshiped and the hero is not always a law abiding citizen. The anti-hero is becoming increasingly popular. Many anti-heroes are criminals. Writers have the ability to have their audience fall in love and care about an anti-hero. Looking up to these anti-heroes might have some devastating affects on society. Violent media, particularly movies, could very well have an affect on the number of violent crimes being committedRead MoreCaptain Philips: Reality vs. Movie Excitement763 Words   |  3 Pagespirates. According to the article â€Å"Crew Members: ‘Captain Phillips’ is One Big Lie,† the ship’s crew tells Callahan Maureen that the captain was intransigent, audacious and didn’t follow protocol. Although, that is what Hollywood is great at: making heroes and false facts. The real crew members didn’t see Captain Philips as a hero because they believe he put them in the situation in the first place by ignoring the warnings he received to stay away from the Somalia coast. It made me question if CaptainRead MoreHow Superheroes Have Changed over Time642 Words   |  3 Pagesprotagonist in the film in order to increase chances of profit. They also need an eye-catching marketing campaign to draw in a new audience by trailers, posters, adverts, sponsors. Body Paragraph 2 What makes us want to watch super heroes? Why do we think them as super-heroes? In films, We follow their battles and their struggles, as we hope they would come out victorious, we actually know they will never lose. The movies now not only target the young like they did before but cater more forRead MoreBeowulf As A Hero910 Words   |  4 PagesTara Linden Mrs. Jorgensen English III 6 October 2017 Why We Need Heros A hero, â€Å"a person noted for courageous acts or nobility of character†(â€Å"Hero†). A hero shows much more than honor and glory, they sacrifice their own life to selflessly help out the lives of others. By having heroes it gives us hope, wisdom, and justice throughout the nation. The three main types of heroes include an epic hero, superhero, and your own personal hero. These heroes show that it s more than the cape or armour theyRead MoreThe Importance of Greek Mythology1650 Words   |  7 Pagesmythology Today, the ancient Greek myths still fascinate readers throughout the world. There are thousands of books written about the importance of Greek mythology in the formation of modern-time societies. There are hundreds of movies created about the adventures of Greek heroes. Apparently, the events, creatures, and people described in the ancient Greek myths were not real; however, their mythical nature does not undermine the importance of Greek mythology in defining the world of fantasies and inRead MoreThe Heroes Of The American West1449 Words   |  6 Pages Every society has its heroes, and often those heroes are identified with a group which is revered and idolized for its bravery in defense of the noble objectives of the society. In the American West, that group has for many years been the Cowboys. Whether defending women and children against the threats from Native American â€Å"Indians† or other armed villains, or participating in one on one duels (or draws) against the â€Å"outlaws,† the Cowboys have been regarded as warriors who are the symbols of protectionRead MoreNorse Mythology : The Norse Gods1750 Words   |  7 PagesPantheon Norse mythology has always been close to the consciousness of the public. If we look at all the references in comics, movies, literature, art, music and graphic novels it is absolutely full of them. This close relationship to the Norse myths could be embedded into our society partly because of the influence of Christianity into the Scandinavian culture during their changing of religion. The texts that we have as our source material are the Prose Edda and the Poetic Edda. These were forRead MorePortrayal Of The Criminal Justice System1308 Words   |  6 Pagesto display their work in a specific manner. Unfortunately, these inadequate portrayals sometimes become what many viewers see as reality. Additionally, the popular depiction of the criminal justice system is that it is inefficient and is in a dire need of reconstruction. The news in particular reports most frequently on violent crimes such as racial dispute, gang violence and other street oriented lawlessness. There are a few different consequences that rise from the overrepresentation of violentRead MoreWho Is The Hero?845 Words   |  4 Pagestelevision programs, and from magazines to movies, the social media is doing nice job to emphasize those heroic stories. The fact is people love heroes because they need heroes in varies situation: those kids are being bullied at school need a hero who steps up and defends them; those who are being robbed and assaulted need a hero to stops the crime; people who is drunk and is about to drive home needs hero to enforces the safety. In addition, people want to be heroes. They want to be that unique individualRead MoreOutline Of Marvel Comics Marvel 1161 Words   |  5 Pageswi ll save you? The world needed heroes. The world needed Marvel. B. Relevance: Have any of you seen a Spider-Man movie? What about Thor or Iron Man? Very few of us in this room can say we have not seen an action packed Marvel movie at least once. Since its humble beginnings in 1939, Marvel has revolutionized not only the comic book world, but also set the bar incredibly high for all potential superhero movies. Marvel is completely relevant to the yearly cinema culture we find ourselves in the midst

The Conflict Theory Gives Me A Better Understanding Of My...

Conflict theory gives me a better understanding of how my ethnicity and race are pivotal in shaping me, understanding my role in society and determines the treatment I receive from society. For example, the conflict perspective views racism and inequality towards minorities, like me as a way for the so-called superior and majority race to keep control and power over minorities. They do this, by perpetuating institutionalized or structured racism, pitting minorities against each other, and limiting resources. Institutional racism is defined as a complex of embedded, systemic practices that disadvantage racial and ethnic minority groups, and, in consequence, needs to be assessed indirectly as well—for instance, in analyses of historically patterned discrimination and of the unintended, but still discernible, adverse impact of public policies and programs (Seabrook Wyatt-Nichol, 2016, p.20). Therefore, being a minority means that being equally qualified as anyone else does not ensure I’ll get the job, getting the same grade point level as a White individual does not mean I’ll get in the school, and the work I put in at my job won’t be equivalent to the paycheck I receive or reflect the position that I deserve. The institutions that I belong to are filled with the dominant race, the educators at my school, the politicians from my city, and CEOs of companies. However, there are limited positions for minorities and that means that most people like me, will not beShow MoreRelatedCritique of the Theory of Assimilation1583 Words   |  7 Pagesof the Chicago School of Sociology have presented a theory of assimilation that generally states that people of different cultures and ethnicities that come into the United States (also applies to other countries as well) will have contact with American culture which will generate conflict. These people of a differe nt culture or ethnicity will eventually acculturate and integrate into a so called â€Å"Melting Pot† of culture in which they will give off their own unique flavor but will eventually blendRead MoreWhy You Are Performing Heart Surgery Or Scanning Grocery Items For A Living1665 Words   |  7 Pagesinclude, but not limited to, education, job, gender, age, ethnicity, race, sexual orientation, and of course the time period in which you are in. For me, I am a Hispanic 21-year-old male college student. This, along with my place in history, identifies my social location. The crux of a person’s existence in the political and social world can be expressed through social location. I have found where I land in the social world by realizing my social location and I wish to further improve that positionRead More Symbolic Interactionism Essay1381 Words   |  6 Pageslevel of understanding about behavior.   Ã‚  Ã‚  Ã‚  Ã‚   Using your sociological imagination you are able conceptualize how a person’s macro level, which consists of the larger aspects of life such as family and government, and their micro level, (which is the individual itself) combine in order form the person they are. Using my sociological imagination I decided to observe the library through the use of symbolic interactionism, one of four sociological perspectives. The others included are the conflict theoryRead MoreSociological Imagination1391 Words   |  6 Pagesof understanding about behavior. Using your sociological imagination you are able conceptualize how a persons macro level, which consists of the larger aspects of life such as family and government, and their micro level, (which is the individual itself) combine in order form the person they are. Using my sociological imagination I decided to observe the library through the use of symbolic interactionism, one of four sociological perspectives. The others included are the conflict theory, ethnoRead MoreWe understand and perform on social objects. Our most important form of social objects are people.1400 Words   |  6 PagesWe understand and perform on social objects. Our most important form of social objects are people. Symbolic interactionism is also called symbolic interaction perspective, the major framework of sociological theory as we know it today. People rely upon interaction with others; socializing has become the key factor of our everyday lives. Symbolic Interactionism is the meanings that we impose on objects, people, and sometimes even behaviors. Our society is a huge structure built by human interpretationsRead MoreThe Importance Of Organizational Development And Culture1179 Words   |  5 Pagesamount of time. It has enabled me to be a better worker, to analysis and view work situation from a different perspective. The most important information and action resolutions that I would like to write in this personal application paper are the importance of organizational development and culture, how to recognize and avoid stressors, motivate employees, teamwork, conflict resolution, communication, decision making, how to implement changes, and understanding different leadership style. ThereRead Moreeffect of workforce diversity on employee performance in anorganization6665 Words   |  27 Pagesresearch project proposal is my original work and has not been presented to any other examination body. No part of this research should be reproduced without my consent or that of the Ken ya Methodist University Name: SALAHDIN ALINOOR SHABURE Signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Declaration by the supervisor This research project proposal has been submitted with my approval Name: CAROLINE NTARA Signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... â€Æ' DEDICATION I dedicate this project to my entire family, for theRead MorePersonal Statement : My Educational Background1808 Words   |  8 Pagestwo to four years my entire life. I just completing my 22nd move this past year. This constant change has afforded me the ability to learn to adjust quickly and adapt to new surroundings as well as constantly has exposed me to different cultures, traditions, and customs that I have cherished. This is a skill that I believe is an asset to Social Work. My educational background is compiled numerous institutions from my many military moves. This demonstrates my unwavering commitment my determination toRead MoreSocial Factors Of Public Policies Essay3259 Words   |  14 Pageslaws, distribution of wealth, opportunities, and privileges in a society. Justice is at the heart of many legal, political, religious and philosophical arguments. Social factors affect all persons, irrespective of ethnic origin, gender, possessions, race and religion to be treated e qually and without prejudice. Public policies are expected to solve problems efficiently and effectively, serve justice, support governmental institutions and policies and encourage active citizenship. However, public policiesRead MoreEssay about Social Learning Theories and Juveniles4006 Words   |  17 PagesRunning Head: Social Learning Theories and Juveniles Social Learning Theories Relating to Juvenile delinquency Abstract This paper takes a closer look at the social learning’s of society’s subculture that displays delinquent behavior. Using differential association I explain the learned behavior through the social environment such as role models, peer influence, and poverty stricken families. Delinquency is not biologically nor psychologically but is learned just as a person learns to obey

Knowledge Based Systems Free Essays

What is a knowledge-based system? A system which is built around a knowledge base. i. e. We will write a custom essay sample on Knowledge Based Systems or any similar topic only for you Order Now a collection of knowledge, taken from a human, and stored in such a way that the system can reason with it. Example: System: What is the patient’s name? User: George Smith System: What is the patient’s age? User: 52 years System: Is the patient male or female? User: Male System: What are the symptoms? User: Headache dizziness upset stomach high fever System: When did these symptoms first appear? User: 23/03/2002 System: I conclude that the patient has a viral infection , my recommendation is that he should take two aspirin, drink plenty of fluid, get lots of rest. What is knowledge? Knowledge is the sort of information that people use to solve problems. Knowledge includes facts, concepts, procedures, models, heuristics, etc. Knowledge may be: * specific or general * exact or fuzzy * procedural or declarative What is an expert system? * A particular kind of knowledge-based system * One in which the knowledge, stored in the knowledge base, has been taken from an expert in some particular field. Therefore, an expert system can, to a certain extent, act as a substitute for the expert from whom the knowledge was taken. What is Artificial Intelligence? Artificial Intelligence (AI) is concerned with exploring such aspects of human (and other animal) mental activity as: * understanding * creativity * Perception * problem-solving * consciousness * using language * Intelligence by simulating them using computers. It is therefore closely connected with such social sciences as: * psychology * linguistics * philosophy Applied Artificial Intelligence What is applied AI? Applied AI is concerned with producing software which is â€Å"intelligent† It is intelligent in that it is based on what we know about human reasoning and other mental abilities We are therefore talking about a branch of advanced computing – computer technology – rather than social science Knowledge engineering The term â€Å"knowledge engineering† is often used to mean the process of designing, building and installing an expert system or other knowledge-based system. Some authors use the term to mean just the knowledge acquisition phase. Experts An expert is an experienced practitioner in his/her particular field. More than that, he/she is a highly effective problem-solver and decision-taker in that field. Experts have three qualities: * They make good decisions * They make those decisions quickly * They are able to cope with a wide range of problems. Experts and expert systems Note that: The task that an expert system performs will generally be regarded as difficult. An expert system almost always operates in a rather narrow field of knowledge. The field of knowledge is called the knowledge domain of the system. There are many fields where expert systems can usefully be built. There are also many fields where they can’t. Note also that an expert can usually explain and justify his/her decisions. Reasons for building an E. S. One might build an expert system for any or all of the following reasons: * To archive an expert’s knowledge, to insure against the day when he/she leaves, or retires, or dies. * To disseminate his/her knowledge, so that it is available in more (possibly many more) places than the location of the expert. * To ensure uniformity of advice/decisions. As a basis for training other specialists. Advantages of expert systems E. S. have the following advantages over human experts: * The knowledge is permanent * The knowledge is easily replicated * The knowledge is represented explicitly, and can be evaluated * The system is consistent – whereas human practitioners have bad days, computers don’t. * Once built, running costs are low Disadvantages of exp ert systems a) Developing an expert system usually costs a great deal of time money b) Historically, there has been a high failure rate in E. S. projects * The project may well fail during development – most likely during the â€Å"knowledge acquisition† phase. * The development may succeed, but the organisation may fail to accept and use the finished system. c) A human expert can update his/her knowledge in the light of * Common sense * Knowledge derived from other domain * Contacts with other experts. An expert system can’t. Choosing an E. S. project a) Because of cost, and the danger of failure, it is important that E. S. projects are carefully chosen. ) The expense must be justified, in the light of the possible benefits. c) E. S. technology must be appropriate a. the right kind of expertise is involved b. Make sure it isn’t a problem which conventional programming could do better. d) Management, and the participants, must support the project fully. Possible expert systems – case histories For discussion; The following seven problem areas may, or may not, be suitable for computerisati on as expert systems. * A certain third world country has a large population, very few trained doctors, and insufficient resources to train many more. It is proposed to provide paramedics, who can be trained relatively cheaply and easily, with medical kits and portable PCs, each PC to be loaded with an expert system that can advise on the diagnosis and treatment of a variety of common diseases. * The housing department in a provincial English town is overworked, although the staff turnover is quite low. Much of the work the staff do involves interviewing clients, and there is a clear pattern of questioning (which varies to a limited degree, depending on the circumstances of the client). It is proposed to build an expert system, which will direct the questioning process. A firm of wine importers relies heavily on its chief wine expert, who is skilled at selecting wines that are destined to be popular, on the basis of their taste, colour, scent etc. She is soon to retire. It is proposed to build an expert system that will enable any of several junior wine specialists to do her job. * An education authority has a severe shortage of pr imary school teachers. It is proposed that an expert system should be built which can do the job of teaching English and arithmetic to five year old children. * A software company proposes to build an expert system which can perform book-keeping for small commercial concerns. A large manufacturer of diesel electric locomotives has problems in providing enough maintenance personnel who are sufficiently skilled to locate faults in these (highly complex) locomotives. They propose to build an expert system which can perform fault location on such a machine. * A mineral exploitation company wishes to extend its operations, which involve searching for hitherto undiscovered deposits of valuable metal ores. It is short of trained geologists. It proposes to build an expert system which can assess a geological site and come to a conclusion about how likely it is that there is a worthwhile mineral deposit there. How to cite Knowledge Based Systems, Essay examples

Business Plan in Enterprise Education †Free Samples to Students

Question: Discuss about the Business Plan in Enterprise Education. Answer: Introduction A business plan is a document that frameworks the operations of a business venture that is going to be commenced. It has all the necessary information regarding the business starting from the process of incorporation to the revenue streams that are expected from the business. It is a document that helps entrepreneurs to attract the investors as it talks about the prospect of the business with financial figures to back up the propositions (Schaper et al. 2014). In this assignment two business plans are going to be compared in order to understand the concept clearly and recognize entrepreneurial business plan strategies that facilitated the organisations to achieve their objectives and be successful. The business plan of the organisations that is going to be compared is Blueprints Business Planning Pty Ltd (BBP) and Growth Management and Strategies (GMS). I have chosen Growth Management and Strategies from Bplan.com as it is from the same industry as Blueprints Business Planning Pty Lt d. The comparison will be held section wise according to the sections presented in the example. Including the appendix the Bplan of BBP is divided in 7 sections, whereas for GMS there are 8 sections. An executive summary is the prologue of the plan and should be divided in proper rational sections in order to prepare the reader for the contents in the following document. The executive summary of BBP is sectioned in four categories, the headings used are self explanatory, the first section is business idea and goals it clearly states the name, nature, address and the names of the employees of the company along with the purpose or the goal. It also mentions all the services of the company as well as the target market (Finch, 2016). The sales and the revenue expectation of the first year of commencement are also mentioned. It provides a clear idea of what the company is about and what are the objectives in brief. The next segment is marketing; this section briefly states the target market and the methods of marketing that will be used to promote the business to the mentioned market. It also states some of the figures that the company has found form the market research. The operations segment states the designation of the employee and the base of operation along with an idea of the equipments that is necessary (Mason and Stark, 2004, p. 227-248). One of the major aspects of a business plan is the financial segment here it states that the company will be self-funded and the amount of initial capital that will be provided by the directors of the organisation is also mentioned. It also states that that the company will not borrow unless there is dire need for money (Verbovskiy, 2014, p.2) Growth Management and Strategies Here the executive summary is divided in three sub-sections the introduction of the executive summary provides an idea of the company as well as the objective of the company along with the objective of the plan which. Here there is a graphical representation of the sales, gross margin and net profit expected figures for the next three years. The next sections are the objectives which are written in crisp clear language, this helps in understanding the steps that the company will take better. The mission section of the executive summary states the target market in brief, as well as some of the values and principles that the company will follow in the course of the venture. The employment strategy is also briefly stated along with the some of the human resource strategies. The third sub-division stated in bullet points what the company is going to do in order to achieve the objectives that have been stated. Comparison: The executive summary of BBP is clearly more structured and provided much more information of the company than that of GMS, BBP states all the necessary information regarding the company and the business and what the reader immediately understands what to expect from the information in the following document. Market research is essential part of the BBP plan is evident it is a strategy that provides a company with concrete base to from the arguments upon. On the other hand, the graphical representation provides a better idea of the forecasted figures. Background or Company Summary The first subsection is the mission statement, this portion clearly states the goals and mission of the company along with the values and principles based on which the organisation will operate in the future. This is the first step of strategic management. Here the company mentions the four most important stakeholders of the company to be the client, the community, the employees and the owners. The next section is a brief history regarding the story behind the process of incorporation, this information extents the readers idea of the company. Lastly business goals, it provides information regarding short term as well as long term proceedings of the company along with projected figures. The exit strategy of the company has also been stated which makes it a holistic approach to the business plan. The second section is called the company summary and it has two sub sections, start-up summary and the company ownership. The introduction paragraph states the background of the owner and the skills and resource that he has at disposal for the organisation. The first subsection is a comprehensive graphical as well as tabular explanation of the finances of the start up venture. It provides a holistic view of how the owners propose to carry on the business. It states the start up expense and requirements in terms of expense and assets. The total assets and liabilities along with the investment has been listed along with the figures in a tabular format which is easy to understand. The third portion is the ownership summary which states the nature of the business, and the name of the owner, which is repetitive information as it was stated in the introductory paragraph itself the only information that is additional is the exact nature of the business that is LLC. Comparison: The approach of the second section is different for both the companies, BBP has a structured information process without any figures or graphs, on the other hand the information stated by GMS is repetitive but the most important information is supplied in comprehensive tabular format along with the graphs. As a part of strategic management the company has to sure of the initial requirements, assets and liabilities in order to invest the correct amount. It is also important to recognise the importance of the stakeholders of the company in order to make plans and strategies to benefit them (Thomas et al., 2014, p. 34). Marketing or Service/ Market Analysis The third section is divided in many heading and sub headings providing a comprehensive idea of the strategic plan that the management of the company has for the success of the venture. The first heading in this section is Market research; it lists all the information sources and the process by which the company has initiated the market research process. Market analysis is the next category, industry analysis, seasonality; competition in the market as well as potential strategic alliances has been discussed in this section. These are important information for the management to make strategic management decisions in order to keep up with the business environment. The SWOT analysis of the company offers an idea of the internal and external analysis brief of the company and its potential (Brooks et al. 2014, p. 23). The next section is a comprehensive marketing plan where the marketing activities along with the information to back up the plan have been stated. All the four Ps of the marketing mix is answered in this segment. This section not only focuses on the Promotion or IMC part of marketing it also focuses on the strategic management part, in understanding the target market, requirements of the customers and their behaviour towards the service that the company has to offer (Khan, 2014, p. 95). It also states the inputs that the company has to make in order to reach out to the customers. Lastly the section covers the pricing policy of the services and an explanation for the price that has been quoted (Sutton, 2013). Here the two sections of the Bplan is going to be discussed first is service section which briefly states the services and the pricing policy, the information in this section is incomplete as it does not state the exact service and the reason for the pricing policy, the only relevant information here is the fact that the company will offer a customised service for the clients along with the fixed services which will have fixed rates. The next section is market analysis summary, it includes market segmentation, target market analysis, industry analysis. The introduction states briefly about the clientele that the company will serve and the gap that the service is going to fill. The market segmentation projects the potential customers and the following section explains the target market of the company in three tiers. This section is differently from the previous as it explains the target market and the strategic planning behind the process (Abrams, 2003). Like the previous company the industry analysis is provides an idea of the opportunities and threats that the company have in terms of external business environment. Though there is no SWOT analysis undertaken, the customers and buying behaviours are also discussed which is an addition to the strategic management process. Comparison: The BBP business plan states all the aspects of the 4Ps of a marketing mix but the GMS plan lacks the pricing strategy, explanation of the service as well as the promotional aspect it just focuses on the market analysis of the business. In the strategic management of a business marketing plays an important role in order to make sure that the company is reaching out to the correct target market and developing the services or products according to the requirement of the customers. Operations or Strategy and Implementation Summary This section answers all the particulars regarding the operation process of the start up, as it is a new company therefore there are a number of legal operations the company has to undertake in order to incorporate the business, it mentions the shareholders and the ownership divisions as well as the licensing that has to be initiated. This is followed by the management details. Organisation structure and staffing is the following section, another important decision of the strategic management process. The staffing goal that has been stated are for a period of two to three years, the per annum salary along with the job role requirement criteria is mentioned in this section. The next section has additional information regarding the professional advisers who will work as third party help for the business operations like lawyers, bookkeepers, insurance brokers etc. This segment is followed by insurance and the security measures that the company needs to take, business premises and equipments that are required in the long run as well as in the short run is also mentioned. This is important as all these factors add up to the expenses of the company (Jones and Penaluna, 2013, p. 804-814). The approaches that the company will take in order to assure the quality of the service is mentioned in the production process segment which is followed by the implementation of technology and the risks that are associated with the venture. It also explains a contingency plan that will allow the company t mitigate the risks. Risk management is a significant in management as it helps the company to be papered by the dynamic of the industry. Growth Management and Strategies This section is like a miscellaneous segment in the business plan it talks about all the strategies that are going to be undertaken by the company to achieve the objectives. The first sub section is regarding the strategies that the company will use to gain competitive advantage, not only that it also states why the strategies are going to work. As the service is not yet clear the competitive advantage may seem a little vague (McKeever, 2016). Marketing strategies are the following section where the exact plan or strategy is not discussed rather the way to decide upon the plan of action is mentioned. It says that the focus will be three-tiered but does not give out a holistic view of the actions that the company will take. Sales strategies are mentioned in a comprehensive way, it briefly states about the employment opportunities of the company followed by the process that will be undertaken. The sales forecast of first year and the next two years are shown but are arbitrary and lack logical base (McKenzie, 2017, pp. 2278-2307). Comparison: The BBP structure of the business plan is more concrete and gives out information that are relevant than the GMS one. With the help of the BBP plan it is clear that in order to establish a business in the service sector it is important to strategies about the operations clearly (Bridge and Hegarty, 2013). As a business plan is documented before the business is running there are a number of assumptions that the management has to consider these assumptions and market information that are gathered from the base of the financial projections. Sales mix forecast, cash flow forecast, projected profit and loss statement, owners personal expense along with assets and liabilities are provided in a tabular form in order to determine the success or failure of the business (Hiduke, and Ryan, 2013). Much like the BBP, the financial plan of GMS also follows the same pattern; there is also use of graphs in the document which makes the projections easy to understand and the numbers easily comprehendible. There are a number of assumptions which are briefly stated. Comparison: The assumptions are important in a business plan and the absence of these in the GMS makes the document less argumentative from the entrepreneurs end. The BBP plan has a good explanation of the expected ROI based on a market research (Feenstra, 2014, p. 116). Conclusion From the above discussion it is clear that the Business plan is one of the most important documents while venturing in a new business and the Bplan presented by BBP is more a comprehensive, structured and educative than GMS. The strategic management steps that has been highlighted in the process is the importance of a market research, understanding the customer and their needs and specifying the product or service, stating the stakeholders importance, values and principles based on which the objectives and mission of the company is based. It is also important to have a logical flow of information while documenting the business plan. Reference list: Abrams, R.M., 2003. The successful business plan: secrets strategies. The Planning Shop. Bridge, S. and Hegarty, C., 2013. Beyond the Business Plan: 10 Principles for New Venture Explorers. Springer. Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT analysis of competitive knowledge from social media for a small start-up business. The Review of Business Information Systems (Online), 18(1), p.23. Feenstra, D., 2014. The Standout Business Plan: Make Irresistible-and Get the Funds You Need for Your Startup or Growing Business. Journal of Applied Management and Entrepreneurship, 19(4), p.116. Finch, B., 2016. How to write a business plan. Kogan Page Publishers. Hiduke, G. and Ryan, J.D., 2013. Small business: an entrepreneur's business plan. Cengage Learning. Jones, C. and Penaluna, A., 2013. Moving beyond the business plan in enterprise education. Education+ Training, 55(8/9), pp.804-814. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper). International journal of information, business and management, 6(2), p.95. Mason, C. and Stark, M., 2004. What do investors look for in a business plan? A comparison of the investment criteria of bankers, venture capitalists and business angels. International small business journal, 22(3), pp.227-248. McKeever, M., 2016. How to write a business plan. Nolo. McKenzie, D., 2017. Identifying and spurring high-growth entrepreneurship: experimental evidence from a business plan competition. American Economic Review, 107(8), pp.2278-2307. 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